The premium user consists of the one master premium account, which pays for the subscription, and up to five sub-accounts for family members. In the filing, Spotify indicates that the fee for a family plan - which costs $14.99 per month - can be actualized over as many as six accounts total (though it might not always be six).
Spotify’s “Family Plan,” a variation of which launched in 2014, as well as its “Student Plan” appear to be driving a significant portion of the company’s growth and improving retention, as the company points to it multiple times in its filing for a direct listing on public markets today.īut that also comes at a cost of decreasing the amount of revenue it actually gets from each premium subscriber.
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